
PROJECT OVERVIEW
In India, education has a heavy emphasis on academics, often neglecting emotional and physical development.
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The Result? Poor career choices and limited personal growth due to insufficient guidance.
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Imagine a platform that measures Emotional (EQ), Intelligence (IQ), and Physical (PQ) Quotients, providing personalized recommendations, improvement suggestions, and insights for parents to support their child's development.​ The project aims to create this platform, helping students understand their strengths, make informed career choices, and achieve overall success.
THE CHALLENGE?
OBJECTIVE
In India, education for students in grades 8 to 12 focuses heavily on academics, often neglecting emotional and physical development. This lack of holistic development leads to poor career choices due to insufficient guidance. A platform providing comprehensive metrics and personalized recommendations is crucial for students' overall growth and success
Develop a platform for Indian school children in grades 8 to 12 that:
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Measures Emotional Quotient (EQ), Intelligence Quotient (IQ), and Physical Quotient (PQ) accurately.
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Provides personalized career recommendations based on identified strengths and weaknesses.
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Suggests improvement areas tailored to the child's interests for overall growth.
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Engages parents with insights into their child's capabilities and offers guidance on supporting their development.
TARGET AUDIENCE
Schools all over India who would implement on students from grade 8 to 12

COMPETITIVE ANALYSIS
Studying some of the existing platforms offering IQ, EQ, PQ tests with varying features and catering to diverse needs.
KNOWING THE CURRENT SCENARIO
EMOTIONAL QUOTIENT (EQ)

INTELLIGENCE
QUOTIENT (IQ)

PHYSICAL
QUOTIENT (IQ)

INFLUENCE OF PARENTS
48%
Number of people who have felt their parents have influenced their career path
40%
Number of people who have felt pressured to follow their parents’ advice
82%
Number of Indian parents actively involved in deciding their child's career paths, highest globally, indicating a strong cultural emphasis on parental guidance in career choices.
IMPACT ON THE CHILD

INTERVIEW WITH THE EXPERTS




INTERVIEW WITH THE USERS


EMPATHAZING WITH THE USERS


Laying out the Problem
How is my platform addressing the gap?
The need for holistic development is crucial for overall growth and development of the child. Current assessment methods are outdated and do not capture the complete picture of a student’s abilities.
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Future platforms will integrate IQ, EQ, and PQ for holistic development.
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An integrated platform fosters balanced cognitive, emotional, and physical growth.
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Informing parents about strengths and areas for improvement enhances communication and support.
INFORMATION ARCHITECTURE

FLOW OF THE APP

User Flow

Site Map
WIREFRAMING










THE VISUALS
LOGO

Logo Explorations

“Beacon” means being a source of encouragement or hope in a metaphoric way.
Final Logo
TYPOGRAPHY
Poppins Regular
Poppins SemiBold
Poppins Bold
COLOURS
#F3E47D
#F18750
#151515
#FFFFFF
#D9D9D9
COMPONENTS & BUTTONS


DESIGN GRID

THOUGHT CAPSULE

"It all started with a question, " What if we look beyond the grades and infer child's strengths and weakness at an early stage?. This thought couldn't make me rest. Growing up I had seen how emotional or physical abilities are often overlooked in pursuit of intellectual success. And after some research, it made me realize how it affects the way our identity gets shaped. Designing this app challenged me to wear many hats, of a child, of a parent, of a teacher and of a psychologist. There were moments of doubt: Would mapping physical and emotional metrics feel too clinical? Beacon became more than a product — it became a belief. That every child deserves to know their strength, not just be told about it. And if design can make that understanding simple, playful, and kind — then it’s doing more than its job."























